Expanding into a new country is rarely a quick or straightforward decision. For IT and cybersecurity companies, there are several ways to establish a presence in a new market: from building a remote team or opening a local subsidiary to partnering with local businesses. Another strategy is growth through acquisition, allowing companies to combine local expertise with an established market presence.

This was the path chosen by Finnish technology consultancy WeAre Solutions Oy. After evaluating several expansion options, the company identified Poland as the market that best matched its long-term growth strategy. And the acquisition of Wrocław-based Peakforce was the result of a carefully planned expansion journey that had begun long before the transaction itself.

Let’s take a look at the story of their successful expansion in Poland that we covered together with the WeAre and Peakforce teams.

The Process of Entering the Polish Market by WeAre Solutions Oy

1. Choosing Poland

Before entering Poland, WeAre evaluated several countries across Northern and Central Europe. The company conducted a comprehensive market assessment, comparing business environments, talent availability, operating costs, and long-term growth potential.

“Poland consistently stood out as an attractive destination for growth,” the company explains. “The country offers a strong combination of highly skilled professionals, competitive operating costs, and a well-developed IT ecosystem, making it an excellent gateway for future expansion.”

Beyond economic factors, WeAre also recognised the value of Poland’s business culture. As they say, the Polish business culture is very direct. People communicate openly, work efficiently, and address challenges immediately, with little need to read between the lines.

2. Establishing a Local Presence

Once the WeAre team decided to enter the market, they began considering several approaches, including building a local subsidiary, establishing partnerships, or pursuing an acquisition. They initially set up their own subsidiary and began exploring the market with the support of local experts.

This allowed them to gain a deeper understanding of the landscape and identify potential acquisition opportunities.

3. The Acquisition of Peakforce

The next, and final, step was the decision to acquire the local company. They mapped dozens of firms, looking not only for numbers but for people who shared the philosophy: building expertise around trust, not ego.

Over time, that long list narrowed. WeAre built a short list of companies that stood out for their technical strength and entrepreneurial spirit, and Peakforce quickly became one of the most promising. The company dove deep into Peakforce’s numbers, line by line, month by month, and found what it hoped for.

The Wrocław-based Atlassian and Splunk consultancy impressed WeAre with its well-run business, strong client relationships, and an honest accounting culture.

Integration Focused on People and Growth

Following the acquisition, the priority shifted to integration. Like any international transaction, the process required careful planning and close collaboration between both organisations. There were weeks when details, documents, and discussions seemed endless, but every step helped understand each of the companies better.

What mattered most was finding a way forward that honored what Wiktor Dyngosz, Peakforce founder, had built, while giving Peakforce a broader platform and stronger support for the future.

WeAre’s objectives operate on two levels. The first is people and culture. The initial phase focuses on integrating key business functions, including operations, sales, human resources, finance, and customer management. WeAre and Peakforce share a customer-focused mindset and a practical approach to business, which has provided a strong foundation for collaboration. Even so, successful integration requires consistency, commitment, and ongoing communication.

The second objective is growth. As the WeAre team says, they see this acquisition as the beginning of a broader expansion strategy in Poland and across Northern Europe. Peakforce plays an important role in strengthening WeAre’s regional presence, and they have already established a clear roadmap for scaling the business in the coming years.

Bringing together the teams at WeAre and Peakforce marks a powerful union of shared expertise and culture. Both companies are driven by the same principles: transparency, reliability, and a deep respect for technology that empowers people.

The words from Stefan Sundell, Chairman of the Board and Co-founder at WeAre Solutions Oy, perfectly summarize this whole process:

“This acquisition connects the stories of two teams with different histories but a shared vision of creating meaningful technology services. For WeAre, this step expands our presence in Central Europe and enhances our involvement in the Atlassian ecosystem. For Peakforce, it provides a platform for growth, investment, and a sense of belonging to something larger. Ultimately, this was not just the right deal; it truly felt like the right partnership.”

The Role of the Local Team in Poland for a Finnish Tech Company

The Peakforce team plays a crucial role in helping Finnish companies understand the Polish market and strengthen the ability to serve international customers. While Finland and Poland share many cultural similarities, local knowledge and market understanding are essential when building successful business relationships.

In addition, Peakforce’s strong capabilities in Atlassian solutions have expanded the range of services WeAre can offer their customers. By combining expertise, resources, and experience, the two companies are able to deliver greater value than either organization could achieve independently.

This marks WeAre’s second strategic acquisition and an important step as we expand beyond Finland. Peakforce’s Atlassian and Splunk expertise perfectly complements our Cisco and Splunk Observability strategy, opening up new possibilities for innovation and growth across Europe.

Together, they are building a stronger team with broader capabilities and a stronger position for future growth.

A Success Story of International Expansion

WeAre’s expansion into Poland demonstrates that successful international growth depends on much more than competitive operating costs. Access to highly skilled talent, a mature technology ecosystem, and trusted local partners continue to make Poland one of Europe’s most attractive destinations for technology investment.

The story of WeAre Solutions and Peakforce is one example of how international companies are successfully growing their business in Poland. But they are not the only ones worth mentioning as a success story. Many other international companies grow with the Polish ecosystem.

To discover more examples of foreign investors building long-term success in Poland, visit our Success Stories section, where we showcase companies from around the world, like Microsoft or DPD, that have chosen our country as a strategic location for growth and innovation.

Don’t hesitate to contact our team if you would like your company to be featured on our website as a perfect example of a success story in Poland!